01
01Foundations
Learning the language of brands.
The early years were built on graphic design, visual identity and the discipline of turning ideas into communication people could understand and remember.
Graphic DesignIdentityArt Direction
17
About Me+17
+17
YEARS
Of Industry Experience
Brazil → Worldwide
Thiago Gomes
Creative Director
Thiago Gomes — Creative Director
Developing marketing and design solutions that help brands unlock their full potential.
I'm a brand and packaging designer specializing in CPG and sports nutrition, and the founder of Gerart Media. My work sits on shelves at Walmart, GNC, and Vitamin Shoppe — packaging, content and creative systems that perform everywhere they appear.
17+Years shaping brands
1000+Brands & stores
35Countries reached
Over the past 17 years, I've collaborated with founders, marketing teams and industry leaders to launch new brands, rebuild established identities and create campaigns that connect strategy to execution.
That experience has given me a specialized understanding of sports nutrition and CPG: how a product must communicate on shelf, how a visual system supports growth, and how every touchpoint can build recognition and trust.
What I bring to the tableStrategy → Execution
01
Brand Strategy
Positioning, creative direction and visual systems built around a clear commercial goal.
02
Packaging & CPG
Packaging that communicates quickly, owns the shelf and scales across complete product lines.
03
Campaigns & Content
Launch concepts, product photography and campaign assets designed as one connected story.
04
AI Creative Systems
Human-led AI workflows that expand output, accelerate production and protect brand consistency.
The approachOne vision.
One vision.
Every touchpoint.
The strongest brands do not separate strategy, design and execution. I connect them — from the first positioning conversation to the final packaging file, campaign frame, website or AI-powered production system.
Brands I've worked with.
Global Presence
See My Art in
From billboards to retail shelves — my work lives where the industry gathers.
17
07 • Experience / The Journey
Built through
years of design,
branding &
execution.
A path shaped by purpose, sharpened by detail, and driven by real-world results.
Not a straight line, but a continuous evolution — from learning the fundamentals to building global brand systems and human-led AI workflows.
17+Years of industry experience
1000+Brands & stores impacted
35Countries reached
Four chapters. One continuous practice.Then → Now
02
02Industry Focus
Finding a world to transform.
Sports nutrition and CPG became the proving ground — where packaging must work fast, product lines must stay coherent and every detail competes for attention.
PackagingCPGSports Nutrition
03
03Global Scale
Building beyond borders.
The work expanded across markets, launches and channels: brand systems, campaigns, product photography, websites and retail communication for international teams.
35 CountriesCampaignsDigital
04
04Hybrid Era
Human vision. Machine speed.
Today, Gerart Media and Gerart AI connect strategy, design and intelligent production — creating stronger systems and more ambitious output without losing the human point of view.
Creative DirectionAI SystemsGerart
The work continues
The next chapter is already being built.
Gerart Media
× Gerart AI
× Gerart AI
NOW
08 • Current Status / Toolbox
Built to
think. Make.
And scale.
The tools keep evolving. The standard stays the same: clear thinking and exceptional execution.
Available for select projects
NOW
Operating nowBrazil / Global
Role
Creative Director
Studios
Gerart Media + Gerart AI
Focus
Brand systems, packaging & AI production
Availability
Select partnerships
Based in
Brazil
Working worldwide with founders and teams who care about building brands with clarity, character and staying power.
São Paulo time Global collaboration
The working toolbox
Craft / Systems / DeliveryOrganized by what it makes possible.
01
Design & Visual
The core craft — identity, packaging, image-making and three-dimensional brand worlds.
Adobe Creative Cloud+
Figma+
Cinema 4D+
Product Photography+
02
AI & Systems
Custom creative workflows that accelerate exploration, production and consistent output.
Midjourney / Image AI+
AI Prompt Systems+
Automation+
Creative R&D+
03
Workflow & Delivery
Tools and structures that keep strategy, feedback and execution connected from start to launch.
Notion+
Web Prototyping+
Production Systems+
Global Collaboration+
01
Think
Find the commercial problem and define the clearest creative direction.
02
Build
Turn the direction into a distinctive, connected system of brand assets.
03
Scale
Use smart workflows and AI to expand the system without losing consistency.
Worldwide Presence
Our GlobalReach.
Brand systems built to travel across markets, retail environments, and digital channels without losing clarity.
+35
countries reached
+1000
brands and stores
+17
years of team experience
GO
09 • My Creative Process01 → 05
From idea
to launch.
A clear, repeatable five-step process that keeps every brand and digital build sharp, on-strategy and built to scale.
Clear decisions01
Connected systems02
Scalable output03
01
01
Discover
Listen before designing.
We begin with the business, the audience and the ambition. Conversations, research and a close look at the category reveal the real opportunity — not just the first requested deliverable.
Key outputBrief + Opportunity Map
02
02
Define
Turn insight into direction.
The strongest ideas need a clear strategic frame. We align positioning, priorities, messaging and success criteria so every creative decision has a reason behind it.
Key outputStrategy + Creative Direction
03
03
Design
Build a system, not a moment.
Concepts become a connected visual language — identity, packaging, campaign or digital experience — designed to stay distinctive across every format and touchpoint.
Key outputConcept + Visual System
04
04
Build
Make it real and ready to perform.
We move from approved direction into production: final assets, brand applications, digital builds and AI-enabled workflows prepared with precision for real-world use.
Key outputProduction-Ready System
05
05
Launch & Evolve
Release with clarity. Improve with evidence.
Launch is coordinated across the right channels, then the system keeps learning. Feedback, performance and new opportunities guide what gets refined, expanded or built next.
Key outputLaunch Kit + Next Steps
Beyond launch
Launch is a starting point.
Strong systems are designed to adapt. The relationship can continue through new launches, campaign extensions, optimization and the next challenge the brand is ready to solve.
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