Alchemy Labs

Alchemy Labs came to me for a rebrand with SMOKED, its thermogenic pre-workout, as the proving ground.

The project required each deliverable to feel specific to Alchemy Labs while remaining consistent, recognizable, and useful across real production and marketing needs.

The label plays a topographic smoke pattern against halftone dots — texture on texture — while the blue-raspberry flavor band cuts through as the only saturated element.

A dark tub that still owns a distinct visual signature in a category full of dark tubs.