American Metabolix
A connected system of branding, packaging, photography, and product rendering built for a performance-focused nutrition brand.
American Metabolix
Selected work
Branding · Packaging · Product Content
Brand & Packaging Designer
Services
Overview
My work for American Metabolix brought together the brand’s identity, packaging, product photography, and renderings.
The challenge
The visual system needed to communicate performance and product value consistently across the physical package and the images used to market it.
My role
Brand & Packaging Designer
Developed the branding
Created packaging design
Produced product photography
Created product renderings
Design approach
I connected packaging decisions with the way each product would later be photographed and rendered, creating continuity from shelf presence to campaign asset.
The work
A selection from the available project archive. Additional campaign and production material can be added as each case evolves.
