AMG Nutrition
A complete brand expression spanning identity, packaging, photography, product content, social, and website creative.
AMG Nutrition
Selected work
Branding · Packaging · Product Content
Brand Designer & Creative Director
Services
Overview
My work with AMG Nutrition connected the brand’s identity, logo, packaging, product photography, social content, and website graphics into one cohesive creative system.
The challenge
The brand needed to communicate consistently from the physical product to campaign and e-commerce environments, while giving each SKU and message enough clarity to perform.
My role
Brand Designer & Creative Director
Developed branding and logo design
Created packaging systems
Directed and produced product photography
Designed social media graphics
Created website and e-commerce campaign assets
Design approach
I developed the identity and packaging foundation, then extended it through photography and channel-specific assets so the brand could move from product to campaign without losing continuity.
The work
A selection from the available project archive. Additional campaign and production material can be added as each case evolves.
