Axe & Sledge
Helping move the brand toward a more visual, colorful packaging language across flavors, collaborations, and protein bars.
Axe & Sledge
Selected work
Packaging Design · Brand Evolution · Collaborations
Packaging Designer & Creative Contributor
Services
Overview
My work with Axe & Sledge centered on packaging development and the transition toward a more visual, expressive, and colorful design language.
The challenge
The packaging needed to introduce more personality and flavor storytelling while remaining unmistakably Axe & Sledge across a growing product range.
My role
Packaging Designer & Creative Contributor
Developed label and flavor concepts
Helped transition packaging toward a more colorful visual style
Created collaboration packaging including Dippin’ Dots
Designed highlighted flavor labels including Cookies & Cream
Created protein bar packaging
Design approach
I developed labels and flavor directions that used stronger color, imagery, and product-specific storytelling, including collaboration work such as Dippin’ Dots and highlighted flavors such as Cookies & Cream.
The work
A selection from the available project archive. Additional campaign and production material can be added as each case evolves.
Outcome
The work helped demonstrate how the brand could become more colorful and visually driven across core products, collaborations, and the protein bar format.