California Paletas
A bold identity and packaging system created to make a playful frozen-product brand recognizable across its line.
California Paletas
Selected work
Branding · Logo Design · Packaging
Brand & Packaging Designer
Services
Overview
I created the California Paletas logo and packaging design, building the identity from its central mark through the product experience.
The challenge
The brand needed to feel playful and appetizing while creating enough structure to stay recognizable across products and flavors.
My role
Brand & Packaging Designer
Designed the California Paletas logo
Built the visual identity
Created the packaging system
Design approach
The design connected an ownable logo with a packaging language built around strong shelf presence, flavor clarity, and a distinctive personality.
The work
A selection from the available project archive. Additional campaign and production material can be added as each case evolves.
