'Merica Energy

'Merica Energy is the canned side of the 'Merica Labz universe — Red, White & Boom translated into a 12oz energy drink. I worked on the can graphics that carry the brand's over-the-top patriotic voice into the cooler.

The project required each deliverable to feel specific to 'Merica Energy while remaining consistent, recognizable, and useful across real production and marketing needs.

Cans demand simpler geometry than tubs, so the rework concentrated the flag language into bold diagonal panels and kept one loud wordmark readable from the fridge door.

The line reads unmistakably 'Merica at arm's length — the same attitude as the supplements, compressed into a beverage format.