Nature Soothie
Selected work for Nature Soothie across Rebranding, Logo Design, Packaging Design, Product Renderings, Brand Story and Website Assets.
Nature Soothie
Selected work
Rebranding · Packaging · Brand Story
Brand & Packaging Designer
Services
Overview
Nature Soothie makes honey-based herbal lollipops for kids — about as far from a pre-workout as packaging gets. The rebrand covered the logo, the four-SKU line (Relax, Comfort, Tummy, Immune) and the retail presentation.
The challenge
Parents scan this shelf for two things at once: friendly enough for the child, trustworthy enough for the checkout. Most kids' supplements manage only one.
My role
Brand & Packaging Designer
Delivered rebranding support for the brand
Delivered logo design support for the brand
Delivered packaging design support for the brand
Delivered product renderings support for the brand
Delivered brand story support for the brand
Delivered website assets support for the brand
Design approach
Soft rounded type, one pastel world per function, and honest ingredient callouts — designed to hold up in natural retail, where the line earned placement at Whole Foods Market.
The work
A selection from the available project archive. Additional campaign and production material can be added as each case evolves.
