Performax Labs
Selected work for Performax Labs across Graphic Design Leadership, Brand Collaboration and Creative Production.
Performax Labs
Multi-year collaboration
Creative Leadership · Collaboration
Lead Designer
Services
Overview
I led graphic designers for years while collaborating with Performax Labs across brand and project needs.
The challenge
The project required each deliverable to feel specific to Performax Labs while remaining consistent, recognizable, and useful across real production and marketing needs.
My role
Lead Designer
Led graphic designers across a multi-year collaboration
Supported ongoing brand projects
Provided creative guidance and production leadership
Design approach
The role combined hands-on creative contribution with design leadership, coordination, and continuity across ongoing work.
The work
A selection from the available project archive. Additional campaign and production material can be added as each case evolves.
Outcome
This case brings together my contribution to Performax Labs across Graphic Design Leadership, Brand Collaboration and Creative Production, documenting the thinking, craft, and production work behind the final applications.