Purus Labs
Selected work for Purus Labs across Initial Rebranding and Visual Direction.
Purus Labs
Selected work
Rebranding
Brand Designer
Services
Overview
For Purus Labs I worked on the early rebrand direction that moved the line toward a clinical, white-first look — NOXygen and Creatine ATP being the clearest expressions of it.
The challenge
The project required each deliverable to feel specific to Purus Labs while remaining consistent, recognizable, and useful across real production and marketing needs.
My role
Brand Designer
Delivered initial rebranding support for the brand
Delivered visual direction support for the brand
Design approach
Where most of the category shouts, this system whispers on purpose: vertical typography, a single red signature stroke, and lifestyle photography that treats the product like lab equipment you'd actually keep on the counter.
The work
A selection from the available project archive. Additional campaign and production material can be added as each case evolves.
