Scary Hours
A zero-to-one brand concept created across naming, identity, packaging, rendering, and website, then sold as a complete idea to a client.
Scary Hours
Selected work
Naming · Branding · Packaging · Digital
Brand Creator & Designer
Services
Overview
I created Scary Hours from zero, beginning with the name and concept before developing the complete visual brand.
The challenge
The goal was to build an original, commercially understandable idea strong enough to exist as more than a visual exercise and compelling enough to be presented to a real client.
My role
Brand Creator & Designer
Created the name and original concept
Built the branding and logo
Designed the packaging
Produced product renderings
Created the website direction
Presented and sold the complete concept to a client
Design approach
I developed the naming, branding, logo, packaging, product renderings, and website as one cohesive concept, giving the client a complete picture of how the brand could live in market.
The work
A selection from the available project archive. Additional campaign and production material can be added as each case evolves.
