'Merica Labz
Selected work for 'Merica Labz across Rebranding.
'Merica Labz
Selected work
Rebranding
Brand Designer
Services
Overview
'Merica Labz built its identity on maximum-volume patriotism, and my rebrand work leaned into it instead of taming it. Red, White & Boom — the flagship pre-workout — anchored the system.
The challenge
The project required each deliverable to feel specific to 'Merica Labz while remaining consistent, recognizable, and useful across real production and marketing needs.
My role
Brand Designer
Delivered rebranding support for the brand
Design approach
Stars, stripes and flavor illustration get chaotic fast; the discipline was locking a consistent label architecture underneath so every SKU still files back to the same shelf block.
The work
A selection from the available project archive. Additional campaign and production material can be added as each case evolves.
