MuscleForce

The MuscleForce rebrand centered on ISOFORCE, the brand's 100% whey isolate line. Each flavor got its own full-bleed color world — fruity cereal, vanilla cone, mint chocolate, chocolate strawberry — wrapped around a consistent label spine.

Isolate protein shelves run on appetite appeal. The old identity told you the macros; it didn't make you hungry.

I rebuilt the flavor system like a dessert menu: staged renders with real food cues per SKU, plus seasonal drops like the 4th of July UNLEASHED edition to keep the feed moving.

A protein wall that reads as one brand and eight cravings — and a rendering pipeline the brand reuses for every new flavor launch.