project#1 Nutrition
A brand created from the ground up—from an apartment to market—with identity, packaging, product visuals, website, and launch leadership.
project#1 Nutrition
Selected work
Brand Creation · CMO Leadership · Packaging
Co-Owner & CMO
Services
Overview
I co-owned project#1 Nutrition and served as CMO, creating the project from zero while working from my apartment.
The challenge
The task was not a single design assignment; it was the creation of a complete consumer brand, product presentation, digital presence, and launch system from the ground up.
My role
Co-Owner & CMO
Co-owned the company and led marketing as CMO
Created the brand and logo from zero
Designed packaging and product renderings
Built the website
Led Martha Stewart and Kurt Angle launch assets for B2B and B2C
Developed the project independently from its earliest apartment-stage beginnings
Design approach
I built the branding, logo, packaging, product renderings, and website, then led the development of B2B and B2C launch assets connected to Martha Stewart and Kurt Angle.
The work
A selection from the available project archive. Additional campaign and production material can be added as each case evolves.
Outcome
The project represents an end-to-end entrepreneurial and creative case: concept, identity, packaging, product visualization, website, launch, and marketing leadership built as one system.